Services | Rad Dad Marketing
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What every startup needs.

We understand your needs change quickly and frequently, so we’ve come up with a hybrid retainer system.

Base Rate

$4,000/month

Everything a startup needs to get up and running, figure out what works, and grow their business.

 

  • Positioning & Messaging

  • Value Proposition Testing

  • Sales & Promotion Strategy

  • Copywriting & Ad Creation (Images)

  • Paid Ad Campaign Management

  • A/B Testing & Conversion Tracking

  • Real-time Reporting & Analysis

Launch Rate

+$1,000 the first month

If we are starting relatively fresh, we will get your business set up at the very beginning and ready to hit the ground running. And unlike how most agencies do it, all of these assets will be owned by your business (not the people who set them up).

  

  • Extensive Google Analytics Setup

  • Tracking pixel implementation

  • Key event tagging

  • Ad accounts creation

Advanced Rate

+$2,000/month

If more advanced work is needed, we can temporarily upgrade to this rate for the month(s) required, and after the setup is completed, go back to the base rate.

  • Setting up basic conversion APIs

  • Mobile measurement partners

  • Marketing “tech stacks”

  • CRM setup & email automation

  • Landing page design & testing

  • Conversion rate optimization (CRO)

And for additional rates, we can assist with more advanced video and image asset creation, full web design and development, and other ad hoc projects. So please ask.

Base Rate: $4,000/month

From strategic planning, helping define your brand, product-market-fit, to execution, realtime reporting and actionable performance analysis, you have a world-class team leading the way.

Positioning and messaging
Positioning & Messaging

How many ways can we frame your product, and will your customers see the value?

Value propositions
Value Propositions

Why would someone buy your products? There’s probably many different reasons. We’ll dig deep.

Paid ad campaigns
Paid Ad Campaigns

Without good creative, nothing else matters. Without thoughtful ad buying, nothing else matters.

Sales Strategy
Sales Promotion & Strategy

People don’t want to be sold; they want to buy. Let’s be persuasive anyway, and let's come up with effective selling strategies.

Copywriting and ad creation
Copywriting & Ad Creation

We’ll craft the right message, design plenty of image ads, and test many different formats, and then create something else.

A/B Testing & Tracking
A/B Testing & Tracking
Realtime Reporting
Realtime Reporting

Launch Rate: +$1,000

If we’re starting from scratch, you’re in luck. We’re black belts in setting these things up. We’re going light up your website like a Christmas tree, to make sure we can measure every action and every dollar.

Google Analytics (GA4)
Google Analytics (GA4) Setup

A comprehensive setup on the new GA4 platform to track every action that’s important to you.

Ad Accounts Creation
Ad Accounts Creation

There’s 100s of little details that can affect ad performance, we’ll make sure it’s set up right.

Pixel Implementation
Pixel Implementation

We’ll tag the website and build audiences of your online visitors, so you can build your brand.

Supercharged Tracking
Supercharged Tracking

Dozens of secret little tricks we’ve picked up over the years that make our ads more effective.

Advanced Rate: +$2,000/month

When you need to supercharge your marketing with automations, add bells and whistles for extra measurement, or improve conversion at every step, we can roll up our sleeves. Afterwards, we go back to the base rate.

CRMs & Automations
CRMs & Automations

Let’s build out your database of customers, and set up some important automations. Follow-ups make all the difference.

Apps & Mobile Measurement
Apps & Mobile Measurement

We’ll work with your team to find the right tracking strategy for paid MMPs & free SDKs, then execute.

Marketing Tech Stacks
Marketing "Tech Stacks"

From databases, tracking tools, analytics, attribution software, we’ll help assemble a thoughtful plan.

Landing Page Design & Testing
Landing Page Design & Testing

We’ll design well-thought out landing pages for marketing campaigns and then fine-tune through extensive A/B testing.

Conversion Rate Optimization
Conversion Rate Optimization

Once we have a marketing plan that works, let’s work on shaving valuable seconds off our time, improve conversion at each step.

Basic Conversion APIs
Basic Conversion APIs

Most conversion APIs aren’t “herculean” engineering jobs, and we can put them together for you.

Frequently Asked Questions

Not the boring questions, but the questions you’ve never gotten a straight answer on before. Fire away.

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