$300MM+
Valuations
Helped two different startups go from small companies to hundred-million dollar valuations.
$100MM+
Capital Raised
Helped 10+ startups successfully raise over $100MM combined via equity crowdfunding (and venture capital).
Growth
& Profitability
Helped dozens of “bootstrapped” startups figure out their positioning, increase sales, and get to profitability.
Rad
results.
What’s our specialty? Building brands from the ground up.
We have clients in just about every industry you can think of: entertainment, fintech, e-commerce, climate, sustainability, crowdfunding, B2B, SaaS, Ai, we do it all.
And, we typically don’t work with big clients, unless we’re the ones who have helped them become big.
When it comes to building hundred million dollar brands, among the obvious things like a valuable product and a resourceful team, you need a vision, a strategy, and plenty of patience. And most importantly, the ability to remain solvent. Which is something we pay a great deal of attention to!
We live and breathe by the success of our clients, spend most of our days and nights obsessing about performance, and relentlessly watching the bottom line. But, we have high standards. We only take on new business we believe in, we only work with founders whose values and priorities align with ours, and we only hire “A Players”.
Our marketing philosophy.
Thoughtful & valuable businesses.
Customers need to get more value from your product than what they paid for it. Without that, you may get plenty of sales, but reaching profitability will be difficult.
Marketing landscape
& algorithms.
Running ads online has never been more complicated than it is today, and it’s truly astounding how easy it is to blow your entire ad budget marketing to bots.
Behavioral economics
& psychology.
We’re interested in the real reason someone chooses your product, as opposed to the easy rational explanation. What do they see when they look at your product?
Technology, measurement
& tracking.
Measuring advertising performance the last few years has gotten very murky, so we need to account for every dollar, and keep our sights locked on to our goals.
The two phases of marketing in startups.
If you study anything long enough, you realize how nuanced things can get. With every layer you peel back, you discover more complexity.
0 to 1
When you feel like nothing is working, nobody is interested in your product, and your competitors seem to be running circles around you. This is not a problem you can spend your way out of. In fact, the only way to get the traction you need, is through experimentation and innovation.
1 to 100
What used to work, no longer works. Some people call this “scaling” and prefer to stubbornly keep running into the brick wall hoping that one day it will break way. If you’re patient and solvent enough, you can spend your way out of this. But the profitable way to solve it is, “Second gear!”
Not so fun fact: It seems the more noble the cause, the harder it is to get traction.