The Rad Marketing Blog

A short weekly blog with quick insights about marketing concepts and sales strategies designed to improve your performance.

Reach & Frequency: Advice from Bill Bernbach

A big giant overlooked concept in advertising today is "reach and frequency". Learn them and sell like crazy.

10 Marketing Myths

"If 50 million people say a stupid thing, it is still a stupid thing." We're going to identify a lot of nonsense in a short amount of time.

8 Deadly Diseases of Marketing

As an homage to W. Edwards Deming, we will discuss 8 Deadly Diseases in the marketing world that can send startups to an early grave.

6 Ways to Increase Sales

In all the world, there are only six ways to increase sales, and if you use them, you will see exponential growth.

The Myth of the Better Mousetrap

It's a beautiful saying, but it won't guarantee you success. You're going to need a lot more than that.

The Organ Donor Program & Sales Strategies

The secret to massively increasing sales conversion rates could be as simple as checking a box.